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Gen AI

Build grounded, reliable, and production-ready generative AI systems by treating data quality, human feedback, and evaluation as first-class concerns. Frontier and generative AI systems are only as strong as the data that supports them. Encord helps teams curate, label, and evaluate large-scale multimodal datasets so models behave predictably—rather than producing untraceable or inconsistent outputs.

What you’re building

Gen AI systems increasingly power core product experiences, not experiments. These systems often support:
  • Retrieval-Augmented Generation (RAG)
  • Preference-based model tuning and RLHF
  • Multimodal generative assistants
  • Agentic and tool-using workflows
  • Large-scale summarization and analysis
To operate reliably in production, these systems require:
  • High-quality, curated source data
  • Structured human feedback loops
  • Continuous evaluation of model behavior
  • Clear visibility into error modes and failure cases

Key challenges in frontier and generative AI

Teams building frontier-scale Gen AI systems commonly face:
  • Unstructured and noisy data spread across many sources
  • Hallucinations and grounding failures that are hard to diagnose
  • Inconsistent or ad-hoc human feedback
  • Limited observability into how models behave over time
Solving these problems requires more than better prompts—it requires intentional data workflows.

How Encord supports Gen AI

1) Centralize and structure unstructured data

Ingest documents, text, images, audio, and metadata into a unified workspace so teams can explore, filter, and understand their data before using it for training or retrieval.

2) Curate data for signal, not volume

Identify low-quality sources, duplicates, hallucination triggers, and edge cases using filtering, embeddings, and targeted collections.

3) Collect high-quality human feedback

Design structured annotation workflows for classification, ranking, preference selection, and safety evaluation—so feedback is consistent, reviewable, and measurable.

4) Evaluate model behavior continuously

Compare outputs across prompts, datasets, and model versions to surface regressions, bias, and alignment gaps early.

5) Close the loop with iteration

Feed evaluation insights back into curation, annotation, and retrieval strategies to continuously improve model behavior over time.

Common Gen AI workflows

Retrieval-Augmented Generation (RAG)

Improve accuracy and grounding by pairing LLMs with curated, trusted knowledge sources and measurable retrieval evaluation.

RLHF and preference learning

Capture human judgments to align models with desired behavior, tone, correctness, and policy constraints.

Multimodal Gen AI

Combine text, documents, images, and audio to support richer, more capable generative systems.

Agentic systems

Coordinate multiple LLM calls, tools, and decision steps with structured evaluation and review.

Data ingestion & structuring

Data curation & filtering

Annotation & human feedback

Evaluation & iteration


What “good” looks like

You’re on track when:
  • Generative outputs are grounded and traceable
  • Feedback is systematic, not anecdotal
  • Failure modes are discoverable and repeatable
  • Improvements are measurable across iterations